Meet the Team



 She was brave and strong and broken all at once.” –Anna Funder

Laura is the owner of Pure, but she considers herself a mentor and coach. She quit her corporate job at the age of 30 to go back to school and become a cosmetologist and open the salon. She loves all things “girl power,” and Oprah Winfrey is one of her role models. Laura’s spirit animal is a tiger, which gives her willpower, courage, and personal strength. Her go-to Aveda product is Shampure Dry Shampoo because it changed her life by giving her so much time back.



When you get, give. When you learn, teach.”  –Maya Angelou

Jennifer came on board with Pure in 2008 because she loves Aveda. Since that time, she has grown to love the Pure environment. Her favorite food is potatoes – made any way – and she still asks for the kids’ menu at restaurants so she can color. Her go-to product is lipstick from Aveda’s Feed My Lips line because, “Lips without lipstick are like cake without frosting.”


Massage Therapist & Staff Relations Manager

Everything happens for a reason.” –unknown

Erin has been with Pure since 2009. She is a massage therapist and also the staff relations manager. Erin stays at Pure because she loves the culture and what Pure stands for—having team comradery while providing awesome services to guests. She loves all things Jamaica and can’t wait to go back. Her favorite line is Aveda’s Smooth Infusion.



“Imitation is the biggest form of flattery, you can imitate but never duplicate.” –unknown

Allison has been in the beauty business since 2009. She took a long break to be a stay-at-home mom, but now she is back and ready for the challenge. Being a busy mom of two enables her to understand the needs of those with a busy schedule. She can give you that quick update so that you walk out feeling beautiful in no time! She loves Aveda and calls Pure her “forever home.” Her favorite product is Aveda’s Damage Remedy Daily Hair Repair, and she loves doing fun cuts.



“Yesterday is not ours to recover, but tomorrow is ours to win or lose.” –unknown

Amy loves using Aveda’s Pure Abundance Hair Potion because who doesn’t “love big hair?!?!” She also loves doing highlights. Her perfect date is dinner on the beach, and her spirit animal is a lion (she’s a Leo).  Amy loves working at Pure because she loves her coworkers and what Aveda stands for.



“It’s a good day for a good day!”- unknown

Morgan loves to make people feel beautiful. Her favorite part about working at Pure has been creating meaningful relationships with guests and co-workers. She loves to hang out with friends, shop and go to the park. Her favorite product is Aveda’s Damage Remedy™ Daily Hair Repair because it leaves hair super soft.



“Make your life a masterpiece; imagine no limitations on what you can be, have or do.” – Brian Tracy

Madeline performs all hair services but her favorite is hair color. She enjoys her job at Pure making guests feel amazing about themselves and their hair. When she’s not at work, she loves to be outside taking her dog, Leo, to the dog park or trying a new restaurant. Madeline’s spirit animal is definitely a lion and her favorite product is Aveda’s Nutriplenish™ line because it leaves hair feeling hydrated and shiny.


Guest Services

“Be yourself—not your idea of what you think somebody else’s idea of yourself should be.”  Henry David Thoreau

Rachel calls herself a bookworm, and that’s why her spirit animal is an owl (love of knowledge and books). She loves Pure because she feels close with the team and enjoys learning about customer service. Her favorite product is Aveda’s Color Conserve Daily Color Protect.



You’ll be lucky to be in the salon when Anna is working. She has a warm and welcoming smile that will make you feel right at home. She helps keep the store looking its best, which is what gives it that great feel when you walk in. Anna loves working for Pure and has been with us since 2014. When she’s not working, you might find her at one of her favorite Mexican restaurants in town.