Created by Allison Martin | Pure Salon Spa Senior Stylist/Education Manager | Aveda Color Educator
Spring is the season of softness, movement, and renewal—and this year’s trends are all about effortless beauty with elevated detail.
We’re introducing our Bloom & Blend Collection—a curated lineup of trend-forward hair color and cutting techniques designed to enhance your natural texture, grow out seamlessly, and feel as good as they look.
Think: lived-in color, soft dimension, and luxury without the high maintenance.
Cloud Blonde: Soft, Airy Dimension – Light. Airy. Effortless.
Cloud Blonde is the ultimate low-maintenance blonde—a soft, diffused blend that allows your natural texture to shine. This look is created with seamless dimension and a gentle root melt, giving you that “barely done” but beautifully polished finish.
Why guests love it:
- Grows out naturally with no harsh lines
- Enhances movement and texture
- Perfect for guests wanting a softer blonde without constant upkeep
We customize your blonde using advanced placement techniques and nourishing Aveda hair color to maintain healthy, shiny hair.
Cherry Blossom Blonde: A Soft Blush Melt – Soft. Feminine. Playful. Luxe.
Cherry Blossom Blonde is a creamy blonde infused with a barely-there blush tone that catches the light in the most subtle way. The result? A romantic, watercolor-inspired finish that feels fresh for spring.
What makes it special:
- Custom blush tones tailored to your skin tone
- Dimensional blonde with a soft “money piece” highlight
- A delicate pop of color without full commitment
This trend is perfect if you’re ready to experiment—without going bold.
Velvet Brunette: The “Expensive Brunette” – Rich. Glossy. Dimensional.
Velvet Brunette is redefining dark hair with depth, shine, and subtle dimension. This is your go-to if you want that elevated, polished look—often called the “expensive brunette.”
Why it’s trending:
- Reflective, high-shine finish
- Soft ribbons of dimension (never streaky)
- Lower maintenance than traditional highlights
We strategically place brightness to enhance warmth while keeping the overall tone rich and luxurious.
Airy Layers: Effortless Movement & Shape – “Styled without trying.”
The right haircut changes everything—and Airy Layers are designed to do exactly that.
This cut focuses on weightless movement, natural texture, and a lived-in shape that grows out beautifully over time.
Why guests are asking for it:
- Enhances your natural hair pattern
- Creates volume without heaviness
- Looks just as good air-dried as it does styled
It’s the foundation that makes every color look even better.
Ready to experience the Bloom & Blend Collection? Book your next color service with Allison and let her create a look that’s effortlessly you.